In a nationwide telephone survey, cat owners were asked about their feelings toward their cats as well as their cats’ litterboxes. The overall results show odor control is a priority, and the majority of cat owners treat their pets like family. The results show:
- 92 percent of cat owners consider their cat to be part of the family
- 50 percent say they give their cats a Christmas stocking
- 53 percent have carried their cat in a carriage
- 13 percent carry a photo of their cat in their wallet
Cat owners also answered questions regarding litterboxes. The results indicate:
- 88 percent state that they are concerned with their cat’s litterbox and overall maintenance
- 44 percent say their biggest concern is how the litterbox affects their home’s general hygiene
- 70 percent shop for clumping litter
- 85 percent make sure the litter they purchase will adequately control odor
- 61 percent of females state that they clean the litterbox more than once a week versus 34 percent of males
- 25 percent place the litterbox in the bathroom; 23 percent put it in the basement; and 8 percent put it in a closet
- 20 percent have been embarrassed by the smell of their cat’s litterbox
Arm & Hammer commissioned market-research firm StrategyOne to randomly poll households in April 2007. A total of 1,046 people were surveyed, 29 percent of whom were cat owners.