It Ain?t Easy Being a Young, Innovative Surfer

A little idea for a pet product earns big bucks.

By Laura Lee Bloor

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Life is tough for 25-year-old Jonathan Warren. His job as a surf forecaster for allows him to set his own schedule so he can improve upon his surfing passion. He’s competed and placed in several surf tournaments, and he also just happens to be a pet product creator whose first crack at an invention earned him national recognition and $40,000. Perhaps you’ve heard of it or bought one for your cat already: the PetSafe Micro I.D. Rescue Collar.

**For the full article, pick up the June 2007 issue of CAT FANCY.**

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It Ain?t Easy Being a Young, Innovative Surfer

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Reader Comments

Sheryl    Bloomington, IN

10/18/2008 8:51:08 PM

Made me want to check out the full article!

Juene    Chesnee, SC

5/18/2007 1:47:36 AM

This was a very good teaser. It makes me want to read the full article. Plus the product was indeed a beneficial idea.

Lisa    Clovis, CA

5/4/2007 6:40:44 PM

I found this article to be super! It was exciting to read about an innovative idea that has come to fruition. After reading the article, I am motivated to work on a product idea that I have had for some time, but have been ignoring. Thanks for the great article and the motivation!

Best wishes,


It would be great if I could get some guidance or tips from Mr. Warren. Please feel free to pass along my email address to him. If there are other contacts that you know of, that can assist me, I would appreciate those also. Thanks so much!

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