Pet Recovery Plan Study Reveals High Success Rate

Recovery methods include Amber Alert-type services to find lost cats and dogs.

Posted: Jan. 21, 2009, 3 a.m. EST

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A pet recovery plan that’s dedicated to the safe recovery and identification of lost animals has been found to be seven times more effective than the national average, according to a report released this month by Petland Inc.

The study focused on pets who are part of a microchipping program through Petland, known as the Enhanced Protection Program. The process involves a partnership between the American Kennel Club’s Companion Animal Recovery (AKC CAR) program and

AKC CAR offers 24-hour Amber Alert-style recovery services for pets that are identified with a microchip, tattoo or AKC CAR collar tag. Pets that are microchipped or tattooed can be included in the “helpmefindmypet” database registry of pets.

The information compared the number of pets lost to the number of pets found through the recovery process from the launching of the program in August 2007 to December 2008. According to the report, lost pets purchased through Petland had an 87 percent recovery rate. That’s 12 percent higher than the national average of lost pets who are not registered in the program, Petland said.

There are more than 72,000 Petland-purchased pets in the program. Throughout January, participating Petland stores across the country will host microchipping clinics to mark National Microchipping Month.

“At a time when animal shelters are receiving lost or unclaimed pets at an alarming rate, the pet industry and pet owners need an effective program that will safely reunite lost pets with their owners, and properly protect and identify pets that go unclaimed,” said Joe Watson, vice president of Petland.

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Reader Comments

JoJo    Cedar Falls, IA

1/21/2009 5:30:32 PM

It sounds like a great program-- and there DOES need to be an effective pet recovery system in place.

Moni    Boise, ID

1/21/2009 2:22:48 PM

My cat is microchipped. I need to check into this.

Moonlight    Richmond, VA

1/21/2009 11:20:56 AM


Van    Urbandale, IA

1/21/2009 9:41:46 AM

Thats wonderful that more anamals are safe with a microchip! My cats arent microchiped yet but they will be as soon as posable!!!!

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