Tree of Hope Raises $3 Million for Homeless Pets

Petco Foundation reaches goal to help shelter cats and dogs.

Posted: Jan. 24, 2009, 3 a.m. EST

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Homeless cat
Petco Foundation raised $3 million, partly through customer purchases of "ornament cards" in stores.
An annual fundraising campaign conducted by the Petco Foundation met its goal of $3 million to support local animal shelters across the nation.

During the holiday season, the interior walls at Petco stores are decorated with paper tree ornaments for the Tree of Hope initiative. Customers help build the “tree” by purchasing an ornament card in increments of $1, $5, $10, $20 or by rounding up a product purchase.

Fifty percent of the money raised goes immediately to the thousands of grassroots-level animal organizations already partnered with the pet retailer. The remaining half of the donations go to animal welfare groups in the areas where the money was raised throughout the year, said Petco spokeswoman Kalen Smith.

The foundation also partnered with Iams to raise funds and help the pet food company with its annual Home 4 the Holidays adoption drive, which found homes for more than 1 million animals. Beth Mars, director of operations and development for the foundation, said meeting the $3 million goal was a challenge, given the current economic situation.

“The funds raised during this campaign will benefit the lives of thousands of animals just waiting for the right forever family to find them and give them a loving home,” Mars said.

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Reader Comments

Cyndi    Reno, NV

1/29/2009 6:36:10 PM

This kind of news just warms my heart and makes it want to burst. God bless them. I love animals more than life itself and this is wonderful. Thank you.

Amanda    Brevard, NC

1/25/2009 8:56:31 PM

What a great thing for them to do!
2 of the cats here are adopted shelter cats, the other was rescued.
If it weren't for places like Petco doing this, shelters would be struggling, and many cats and dogs would lose their little lives.

Sharon    Louisville, KY

1/25/2009 2:30:47 PM

That is so cool!

erin    coventry, CT

1/25/2009 12:15:54 PM

i adopted my cat at petsmart but that was in 2005

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