New Campaign Asks, ‘Have We Seen Your Cat Lately?'

A contest awards winning vet clinics education materials and tools to inform clients.

Posted: August 19, 2010, 3 a.m. EDT

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Cat with vet
Feline practitioners recommend a minimum of one vet visit a year for cats, and more for senior cats.
Boehringer Ingelheim Vetmedica Inc., along with the support of the American Animal Hospital Association, has launched a national campaign titled “Have We Seen Your Cat Lately?” to help increase feline veterinary visits.

Annual feline visits fell from 70.8 million in 2001 to 63.3 million in 2006, the latest statistics on the topic, according to the St. Joseph, Mo.-based company. The campaign is designed to reverse the trend of taking cats to the vet less often.

“The American Association of Feline Practitioners and AAHA recommend a minimum of one annual wellness exam for cats, with more frequent visits for senior cats,” said Arne Zislin, VMD, technical manager at Boehringer Ingelheim Vetmedica. “It is important that cats are seen as frequently as dogs for annual wellness visits and vaccinations to ensure their long-term health.

“In addition, cats don’t always display visible signs of illness. By encouraging pet owners to bring their cats to the veterinarian each year, they are taking an important step to not only prevent disease but also improve their pet’s quality of life for years to come.”

The “Have We Seen Your Cat Lately?” campaign will provide participating clinics with a kit containing educational materials and checklists to help veterinarians and staff members communicate better with clients about feline wellness. In-clinic tools include posters, window clings and buttons.

The program is also holding a contest for participating veterinary clinics. Boehringer Ingelheim Vetmedica is encouraging clinics to come up with their own unique way of promoting feline health awareness by combining items in the “Have We Seen Your Cat Lately?” campaign kit with their own ideas.

The winning clinic will receive an expenses-paid trip for two to the 2011 AAHA conference in Toronto, which is set to take place March 24-27.

Entries will be judged on the effective use of kit materials and other ideas contributed by the clinic. Judges will be looking for efforts that go beyond simply decorating the waiting room, according to Boehringer Ingelheim Vetmedica.
Entries are due Dec. 31.

To request a free clinic kit, visit the website.
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Reader Comments

Janet    San Antonio, TX

11/8/2011 3:03:49 PM

So many people erronously just think vaccines when they hear wellness visit. There's more to feline wellness visits than just vaccines. Many cats go undiagnosed for feline diabeties, renal problems and other illness that may have been diagnosed if your pet saw your veterinarian for its wellness visits. While most cats live longer lives than their canine counter parts, their wellness care is just as important. Please don't keep your focus on just vaccines. Wellness means so much more!

Deborah    Port Hope, ON, ON

4/20/2011 12:18:22 PM

Hello! I would very much like to have a kit for our clinic but unfortunately I am not in the States - is there anyway to order a kit and have it shipped to Canada?

Stimpy Sexton    Oklahoma City, OK

4/12/2011 5:51:47 AM

Don't be fooled by Boehringer Ingelheim's sappy ad campaign making you think they care about your cat. It is nothing more than a campaign to raise their profits. Over vaccinating your cat has serious consequences, such as vaccine associated sarcoma. It is NOT a rare form of cancer. It is a cancer caused by vaccines and the pharmaceutical companies place the blame on the veterinarian community for the effects of their products. We have spent over $25,000 on our cat because of this cancer. Google thecatstimpy to read my blog about living with this cancer. I will be publishing letters soon from Boehringer Ingelheim proving they squarely want to place the blame on the veterinarian. How many veterinarians can afford a $25,000 lawsuit? Do you think Boehringer Ingelheim will step up and assist you with those costs? No, they won't. They have been to worthless to pay for our cats health care costs.

Kevin    Oklahoma City, OK

12/19/2010 4:40:38 PM

As soon as Boehringer Ingelheim starts disclosing the fact that their vaccinations cause cancer in cats, then perhaps people will trust them more.


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