Purina ONE Launches Programs to Help Cat Shelters

Nestle Purina Petcare?s Purina ONE brand launched two new Shelter Pet Program initiatives designed to help shelter cats.

By BowTie News Editors | Posted: December 7, 2011, 3 a.m. EST

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Woman with orange tabby cat
Purina hopes to inspire shelter cat adoption with a new donation program.
Beginning in November, QR code stickers appeared on the front of Purina ONE dry cat food packages. For each person who scans the code, Purina will donate $1 to feed shelter cats, up to $30,000.

The donation will go toward feeding shelter cats within the Purina ONE network of dog and cat shelters.

Additionally, the Purina ONE Facebook page is hosting "Bowl-by-Bowl," which allows users to take simple quizzes that challenge negative perceptions of shelter cats and dogs with the goal of inspiring pet adoption, according to Purina. For each completed quiz, Purina will donate one bowl of food to a shelter in need.

"Purina ONE is dedicated to helping shelter cats and dogs," said Lisa Luedde, Purina ONE brand pet food brand manager. "We believe that the right nutrition can make a world of difference in a shelter pet's life, so we've made it easy for people to help. Scanning a QR code and taking a short quiz is all it takes to help us champion shelter pets."

Purina reported its goal is to donate about 10,000 bowls of cat food per month through the “Bowl-by-Bowl” program, although goals will vary each month.

More than two million pounds of Purina ONE pet food have been donated to more than 200,000 homeless cats and dogs since the shelter pet program began in 2008.
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Purina ONE Launches Programs to Help Cat Shelters

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Reader Comments

Cathy    Hubbard, OH

12/15/2011 5:48:52 AM

Yeah for Purina! Unfortunately, I do not use purina, but my friend does. Printing this for her. Thanks.

Gunny    Toms River, NJ

12/14/2011 9:24:41 AM


Donna    Austin, TX

12/12/2011 7:11:51 AM


Samantha    Mission, BC

12/11/2011 5:47:11 PM


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