Cat Makes Rose Parade Debut

The Kit-Cat Clock brings its iconic design to a float in the Tournament of Roses parade on Jan. 1, with swing dancers and skateboarders.

By Anastasia Thrift | Posted: December 29, 2011, 2 p.m. PST

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Orange Kit-Cat Clock
The Kit-Cat clock celebrates 80 years of manufacturing this year.
Kit-Cat Rose Parade float test drive
At sunset the week before the parade, organizers bring out some Rose Parade floats for a test drive.
The Kit-Cat Clock celebrates its 80th anniversary with a float in the New Year’s Day Rose Parade in Pasadena, Calif., on Jan. 1, 2012.  

The 2012 Tournament of Roses float theme is “Timeless fun for everyone.” The company chose it to convey the message to show "how Kit-Cat Clocks have created memories and inspired the imagination of people for more than eight decades," Woody Young, CEO of Kit-Cat maker California Clock Company, said.
Kit-Cat Float Design
The design for the completed Kit-Cat Clock float, with sketches of the accompanying skaters and dancers that will be on the float.

“Those who recognize the animated timepiece from their youth are often pleasantly surprised to find that the famous cat is still being produced," Young said. "Kit-Cat is an important piece of Americana. It's not just any clock. People feel attached to Kit-Cats."

“This is the first time Kit-Cat will be participating in the parade, and it couldn’t happen at a better time. 2012 represents a significant milestone for the California Clock Company.” The televised broadcast is expected to draw more than 50 million viewers worldwide in addition to three million spectators along the parade route.

At the center of the 55-foot-long parade entry will sit a 24-foot-high, black-and-white Kit-Cat clock with rolling eyes and a swinging tail. USA Dancers atop the float will dance to tunes from a 1950s jukebox, skateboarders will skate on and off the float and riders of all ages will wave to the crowd. Another eight USA Dancers will perform alongside the float.

In 2012, the company celebrates its 80th year as the exclusive manufacturer of the American-made Kit-Cat Clocks, its 50th year manufacturing in California and Young’s 30th year as president of the company.

“We are proud to be a part of American nostalgia, and we thought having dancers on the float would be a fun way to entertain spectators and show the 1950s, one of the most important decades Kit-Cat has been a part of,” Young said. “Classic tunes like ‘Rock around the Clock’ will bring the float to life and show what we are celebrating at Kit-Cat.”
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Cat Makes Rose Parade Debut

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Reader Comments

Shirley    Tucson, AZ

2/6/2012 2:40:43 PM

Thanks again.

Shirley    Tucson, AZ

2/2/2012 3:06:11 AM

Thanks.

debby    releigh, MN

1/14/2012 6:34:47 PM

i have always wanted one of those clocks

ashley    tucson, AZ

1/13/2012 11:54:11 AM

cool

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