Posted: January 5, 2012, 8 p.m. EDT
Nestlé launched a program through its Nestlé Purina and Jenny Craig divisions aimed at helping owners and their cats and dogs with New Year’s weight-loss resolutions in 2012.
Through the program, veterinarians can obtain clinic materials on the Nestlé Purina Project: Slim Down website to promote dog and cat weight loss, as well as special offers for owners who want to lose weight along with their dogs and cats. Jenny Craig Centres will also promote the Project: Pet Slim Down program and provide special offers for clients with cats and dogs.
The joint program runs through Mar. 31, 2012.
Project: Pet Slim Down is a free program from Purina that teams owners of overweight cats and dogs with veterinary professionals who work with them to create an individualized feeding and exercise program to help dogs and cats reach a healthy weight. Elements of the program include:
• Feeding software that enables veterinary professionals to calculate feeding recommendations for 1 to 2% weekly weight loss;
• Client education;
• Regular dog and cat weigh-ins;
• Product coupons to help get patients started;
• Rebates to help clients stay compliant.