Cat Toy Places Among Top Three Best New Pet Products

The FroliCat Flik wins second place at 2012 Best New Product Awards at SuperZoo in Las Vegas. Bird products, dog grooming shampoo, take other two spots.

By Anastasia Thrift | Posted: September 17, 2012, 12 p.m. EST

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Frolicat Flik
The FroliCat Flik is an interactive cat toy designed to encourage a cat's stalking instincts.
An anonymous panel of media judges picked the 2012 Best New Product Award winners at last week's SuperZoo in Las Vegas. From among the numerous new products on display, Brilliant Pet's FroliCat Flik cat toy took second place.

The FroliCat Flik is a white, disc-shaped mechanism that repeatedly flicks a string out from one side. Dubbed an “automatic teaser” by the company, it's meant to encourage a cat's instincts to stalk and pounce on prey, said Alan Cook, CEO of Chicago-based Brilliant Pet.

A new line of bird toys and stands developed by A&E Cage Co. of Burlington, N.J., captured first place at the event. The bird stands are the first in the industry to use the wood of java trees, said John Lance, owner of A&E. The wood undergoes a curing process to keep it safe for birds.

“It's a highly dense wood, which is good because the birds don't chew it,” Lance said. “And the idea of having the dense wood is that the birds therapeutically exercise their digits on it.”

The line includes two sizes of tree stands, a bird “javarium”--a java stand inside an aviarium--and a series of toys designed for use with the stands and made from materials including coconut, woven wood and rope.

Angels' Eyes new dog shampoo line came in third. The new line of products from Angels' Eyes of Sunrise, Fla., includes a wide spectrum of ingredients and scents designed to last for several weeks. Each product is named after a geographic region, such as the Heartland Meadows hypoallergenic shampoo and Southern Comfort oatmeal shampoo and conditioner.

SuperZoo attendees voted for the new products they liked best.
AQUATIC
Place    Company    Product
1st    Classic Paws/Aquatica Gallery    Magic Globe Aquarium
2nd    Central Garden & Pet Co.    Aqueon Evolve Aquarium Kit
3rd    BioBubble Pets    BioBubble Premium

BIRD
1st    A&E Cage Co.    Java Wood Bird Toys
2nd    Caitec Corp.    Mastermind Foraging Devices
3rd    Caitec Corp.    The Percher

CAT
1st    Lucky Litter (Brilliant Pet)    FroliCat Flik
2nd    Lucky Litter (Brilliant Pet)    FroliCat Dart Duo
3rd    Lucky Litter (Brilliant Pet)    FroliCat Pounce

DOG
1st    Dog for Dog    Dogsbutter
2nd    DogPacer    Mini Pacer
3rd    All Paw Pet Products    Poogo Stick

EQUINE
1st    Perri's Leather    Clever Canine Collection

GROOMING
1st    Angels' Eyes    Angels' Eyes Shampoo
2nd    Envirogroom    Envirogroom Natural Shampoos
3rd    Best Shot Pet Products    One Shot Maximum Strength

MISCELLANEOUS
1st    Critter Zone by Air Restore    Critter Zone by Air Restore

REPTILE
1st    BioBubble Pets    BioBubble Terra
2nd    A&E Cage Co.    Reptile Javarium
3rd    Fibercore    Eco-Bedding

SMALL ANIMAL
1st    BioBubble Pets    WonderBubble
2nd    Lixit Corporation    Rabbit Feeder/Water Fount
3rd    D.B.A., Comfort Urns    Pet's Memorial Urns
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Cat Toy Places Among Top Three Best New Pet Products

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Reader Comments

Walt    Ludowici, GA

10/8/2012 4:45:08 PM

Neat toys but play with the littles one on one

L.    CC, CA

9/22/2012 11:35:49 AM

Although I think the concept is neat, at the same time, I feel it's very important to actually play with your cats one on one. Mine enjoy it.

Cathy    Hubbard, OH

9/18/2012 7:05:47 AM

Interesting! My kitties have the fling-a-string toy that hangs from a door knob and they like it!

oijh    i, ID

9/17/2012 11:34:37 PM

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