Cat Videos Save Lives

Get your cat-video fix, and feed shelter cats, too!

By Laura Doering | Posted: October 2, 2013, 12 p.m. EDT

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Maine Coon Cat with Outstretched Paw
Former shelter cat Morris wants to help fellow felines.
Never thought your cat-video addiction would lead to the greater good for shelter cats? Think again! Here is your chance to help cats in need simply by doing what you are probably doing now anyway —watching cat videos!

Click here to check out 9Lives Morris' Rescue Watch" >>

Morris the Cat — yes, the one and only finicky orange tabby who became a media darling for 9Lives cat food long before the instant celebrity of Youtube and Facebook — is on a mission to help feed shelter cats from across the nation with the launch of his "9Lives Morris’ Rescue Watch” campaign.  Who new Morris had a heart as big as his appetite for finicky-cat-pleasing food? Actually, the 9Lives Morris’ Rescue Watch” campaign is a cause close to Morris’ heart. You might think of Morris as a pampered pet, turning his little nose up at foods that don’t meet his quality and taste standards, but before Morris made it big, he was like millions of other homeless cats — in the care of an animal shelter, waiting for his big shot at adoption.

And Morris sure has made it easy for you to help cats in need — just by watching a video on you can help feed a shelter cat.  That’s right, for every video watched 9Lives cat food will donate one meal to a shelter, up to 1 million meals. And, really, we’re talking about checking out the cute-cats-doing-funny-stuff kind of videos that you already have a hunkering for. Better yet, up until this October 18th, you can submit your own video to the mix — and if you are one of three winners, you’ll being pulling in a year’s supply of 9Lives cat food, as well as a $3,000 donation to a shelter of your choice. Do Morris proud —check out, watch a video, feed a shelter cat … helping the cat community never looked so easy.
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Reader Comments

Traci    Blue Springs, MO

10/16/2013 1:33:49 PM

This is what "giving back" is all about. Thank you 9lives, Morris and to all the cat owners/lovers out there watching videos to make a difference for all those kitties in shelters. Big NUDGE!!!!!!!!!!! :)

GracieLove    Reno, NV

10/12/2013 9:14:39 PM


M    Lake City, FL

10/5/2013 11:54:49 PM

What a wonderful idea- hope it reaches the 1 million meals! Thanks for letting us know about it! Also great to learn more about Morris!

Don    Syracuse, NY

10/5/2013 4:47:15 AM

Morris is the nice looking cat and good article.

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