Urban Cat League Conducts Awareness Campaign

The group plasters informational messages on public venues throughout New York City to raise awareness for homeless cats.

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Cat AwarenessOver 350,000 cats roam the streets of New York City, and with this in mind, the Urban Cat League recently launched an ongoing campaign to remind New Yorkers that the streets are no place for cats and kittens.

In public venues throughout the city in recent weeks, the organizations website address has been promoted in spots that attract the most attention, and an outdoor scratching post was wrapped around poles and lamps with actual scratching post material.

Also, colorful catnip toy mice were placed in Washington Square Park with the tagline and website address on their tails and clear, life-sized stickers of cats and kittens on glass doors and windows.

The League said the campaign is meant to bring to the publics attention the reality that too many are without shelter and in need of homes. The crusade also introduced New Yorkers to the League and its mission to bring attention and resolution to the problem of New Yorks stray cats.

Using the doors and windows of New York City couldn't be more appropriate and effective. The doors and windows of the city are the physical barriers keeping them outside, on the streets, said Erich Hartmann, creative director for Young & Rubicam, the New York marketing company that spearheaded the campaign.

The campaign is focused and compassionate, raising awareness about the issue without preaching, said League co-founder and vice-president Cathe Neukum.

The Urban Cat League provides care and protection to New York Citys street cats by providing them with adoption, spay/neuter and relocation to a safer outdoor location.

For more information on the organization, visit http://www.urbancatleague.org.

Posted: April 26, 2006, 5:00 a.m. EST

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