Vets Mull Microchip Privacy Issues

Legislative body of veterinarians to consider resolution at national conference.

Posted: July 14, 2007, 5 a.m. EST

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The American Veterinary Medical Association’s House of Delegates, the professional organization’s legislative body, decides at the AVMA’s annual convention, held July 14-18, whether the group should formally oppose the use of microchip registration databases for marketing purposes and endorse their use strictly for reuniting animals and their owners.

Veterinarians favoring such a statement are concerned that if companies mined the databases for marketing purposes, pet owners would be less likely to register microchips and decrease their effectiveness in reunited pets and their owners. The veterinarians expect registrations would decline even if pet owners were given the opportunity to opt in (or out) of possible marketing efforts.

Another concern is that microchip database information could give an unfair advantage to companies with access to those databases.

On the other hand, database-based marketing and advertising campaigns could help offset costs of maintaining such databases, potentially reducing fees for pet owners.

At issue is not the use of microchips for identification purposes, but strictly the use of databases for other purposes.

If adopted, the resolution would be symbolic only. The House of Delegates meets annually in conjunction with the AVMA’s annual convention. This year’s convention is in Washington, D.C.

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Vets Mull Microchip Privacy Issues

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Reader Comments

Walt    Ludowici, GA

2/5/2012 10:39:48 AM

old news but worth a new look

Leanne    Schofield, WI

7/15/2007 2:28:26 PM

How frustrating. I agree Microchip information should ONLY be used to help reunite a lost pet with their owner. Pet parents may hesitate to have their pets microchiped if they fear their info may be used for marketing.

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