Company Sues Over Cat Mints Plan

Lawsuit claims Altoids maker has issued threats.

Posted: October 13, 2006, 5 a.m. EST

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A northern California-based company is suing the Altoids mints maker for allegedly trying to thwart a plan to market Cattoids and Dogtoids mints for pets.

Munchkin Inc., filed suit in Los Angeles Federal Court Oct. 4, stating claims by Altoids maker Wm. Wrigley Jr. Co., that Cattoids and Dogtoids products would create market confusion are false.

The Peoria, Illinois-based Wrigley alleges that market confusion caused by Dogtoids and Cattoids parody products would infringe on Wrigley’s Altoids trademarks, according to Munchkin’s lawsuit.

North Hills, California-based Munchkin operates Bamboo Pet Center, which sells pet beds, leashes and toys. The company has filed for trademarks on the names Cattoids, Dogtoids and “ferociously strong,” a parody of Altoids’ “curiously strong” slogan.

Through a spokesman, Wrigley declined to speak about the case, saying it doesn’t comment on pending litigation.

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Company Sues Over Cat Mints Plan

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Reader Comments

Lily    Chicago, IL

1/14/2012 1:55:35 AM

Wrigley paid a lot of money to an ad agency to develop the successful brand and product identification. If it were for a one-time Jimmy Fallon type skit it wouldn't be much of an issue but not for another product that could be assumed to be marketed by Wrigley. Perhaps a licensing agreement could be created or a collaboration. It is a clever concept that builds on the Altoids campaign. I also read that borrowing a brand's identity even once causes the owner to lose all legal rights to protect its identity or at least weakens the rights dramatically.

Cathy    Hubbard, OH

4/30/2008 4:54:02 AM

Dumb, dumb, dumb. If you get confused over this, then you are dumb!

Kate    Justice, IL

10/13/2006 3:54:02 AM

Honestly, if I heard of a mint called Cattoids or Dogtoids, I might think that it would have something to do with the human Altoids. Maybe the two companies could work together to make the new products

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