Pet Adoption Incentive Program Launched

People adopting cats from participating shelters can receive freebies and discounts from Pet Assure.

Posted: June 05, 2007, 5 a.m. EST

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Pet Assure's Project ASAP offers a free 6 month Pet Assure membership
Now when you adopt a new cat or kitten, you will receive a free Pet Assure pet insurance membership at participating shelters.
Pet Assure, a pet insurance alternative service, has launched a program that provides free memberships for families that adopt a homeless pet.

Under the Project ASAP (Adopt to Save Abandoned Pets) program, people who adopt homeless pets through participating shelters will receive a free six-month Pet Assure membership.

Pet Assure is a discount savings program that serves as an alternative to pet insurance. Benefits include savings on veterinary care and services, food items and pet supplies, retail discounts, boarding, grooming and training.

“We understand that the six-month period after adoption can be a particularly heavy financial burden due to the fact that shelter pets are often in need of supplementary health care. This free membership, which covers all of the family’s pets, makes it easier for people to adopt these pets in need,” said Jennifer Warwick, Project ASAP director.

Pet Assure said it’s allocating $500,000 for direct donations to shelters that participate in Project ASAP and another $7.5 million in free memberships toward the cause.

“Abandoned pets need homes, and Project ASAP is dedicated to supporting animal shelters with home placement for the nation’s orphaned pet population. Our goal is to help shelters place these pets because all animals deserve the love of a family,” said Charles Nebenzahl, Pet Assure president and CEO.

All pets are eligible for Pet Assure, regardless of type, age or existing health conditions, and ID tags are included in every Pet Assure membership. For more information, click here

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Reader Comments

cindy    dallas, TX

7/27/2007 10:36:31 AM

wow, a great program. i have a shelter and never heard about this before! i'm enrolling my shelter today. we can use more stuff like this!

Jimmy    NYC, NY

6/7/2007 1:25:10 PM

I have had Pet Assure discount plan for my cat Snickers for about two years and it has saved me around 300 dollars. Now that they have this free six month membership, I am gonna go to the shelter and adopt Snickers a buddy and name him Reese's.

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